For example, effective persuasion often relies on making people feel understood. By actively listening, picking up on cues, and framing messages in ways that resonate with others, professionals can build trust and connection. Rowland’s work emphasizes that persuasion is not about manipulation, but about creating genuine rapport and presenting ideas in a way that aligns with people’s values and needs. Businesses that master these psychological lessons can improve communication, motivate teams, and close deals more effectively. Ultimately, persuasion is less about convincing and more about understanding a principle Rowland illustrates brilliantly.Statistics: Posted by GeraldineRoman — Tue Sep 02, 2025 7:25 am
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