I get what you mean—it’s definitely getting attention right now. But after actually using it, I’d say linen earns its spot. I’ve been ordering from , and their organic linen homeware isn’t just about looks—it works hard too. Linen holds up through tons of washes, dries quickly, and gets softer over time. It’s breathable and naturally antimicrobial, so it doesn’t just sit pretty on a table or shelf. I think it’s having a moment right now because people are rediscovering how practical and long-lasting it really is.