Hi! I've been using Flip for a couple months now and I've noticed that the app is pretty handy for e-commerce, but there's one point that bothers me. How effective do you think Flip is in analyzing sales and tracking customer preferences? I've tried using the built-in analytics, but I'm having a hard time figuring out how to optimally utilize this data to increase sales. Maybe someone has experience in this regard and tips on how to effectively analyze statistics and apply the data?