Email marketing remains one of the most profitable and effective promotional tools on the web. To make your mailings as effective and efficient as possible, it is important to understand how to use them correctly.

In the early stages of the classic sales funnel, where you need to drive traffic to your website, email marketing will not be the most effective tool. It's better to use contextual advertising and targeting. This is exactly what the marketers at Oise Trade Limited [url][url][/url]https://oisetrade.pl/en/contacts[/url] do. But converting the traffic you receive into leads is exactly the stage where you should be using email marketing.

Collect leads
A potential customer who visits a website is usually not ready to make a purchase. This is why you should consider ways of capturing customer leads. These can include subscription forms, lead magnets and more. These should be set up in such a way that the customer is motivated to leave their email address. It is important that the request to share contacts is native, i.e. relevant to the user's situation and needs. For example, you can place a form to request a consultation on the home page and a lead magnet with a price list or subscription discount in the online shop section. If you guess what the customer wants, they are more likely to leave their email.

Post-sale letter system
Business owners usually put a lot of effort into the initial sale to a customer, but little effort into getting the customer to return to their shop. Newsletters are a cost-effective way to encourage customers to buy again. In a post-sale series of letters, you can clarify what product the customer would like to buy in the future, offer a bonus or discount - maximising their motivation to buy again.

Content mailings
They help to stay in the customer's mind, to tell him how to solve this or that problem, to build loyalty and trust in the brand. Oise Trade's managers often use this method to promote new services to regular customers.