3 posts
• Page 1 of 1
What is the main difference between advertising on linear TV
What is the main difference between advertising on linear TV and connected TV?
Posts: 130
Re: What is the main difference between advertising on linea
To further clarify, the term “linear” in this phrase simply refers to the method by which television programs and content are consumed. Rather than on-demand viewing (as is the case with modern streaming services), linear TV programming is viewed according to a predetermined/scheduled lineup of shows.
Posts: 142
Re: What is the main difference between advertising on linea
Note that the scale of CTV viewing is still much smaller than linear - it is easier to get significant benefit from a smaller base than from a larger one. Still, CTV's rapid growth is indicative of the changes to come - indeed, CTV is expected to account for more than half of all TV viewing within three to five years. Therefore, developing, for example, an OTT platform using would be an excellent investment.
Posts: 82
3 posts
• Page 1 of 1
