Online reviews have a significant impact on purchasing behavior. Research shows that consumers are increasingly relying on reviews to make purchasing decisions. Positive reviews create trust and can incentivize a purchase, while negative reviews can discourage a customer. Reading online reviews provides real-life experiences from other users to help make an informed decision. To dive into the topic of online reviews and their impact on consumers, I recommend exploring the latest trends in this area on the platform. Here you'll find relevant publications and analytics to help you better understand the role of reviews in today's buying decisions.