When selecting a provider, businesses should prioritize features that align with their communication needs. Firstly, reliability is paramount; downtime can lead to missed opportunities and frustrated clients. Advanced call management features such as voicemail transcription, call recording, and conference calling enhance productivity and collaboration. Additionally, scalability is crucial, allowing businesses to adjust their phone systems as they grow. Integration capabilities with existing software infrastructure streamline workflows and data management. Lastly, responsive customer support ensures that any issues are promptly addressed, minimizing disruptions to business operations.