Hey, running a cosmetology store online comes with its own unique challenges, but attending has been a game changer for me. I've attended a few over the years, and I can’t stress enough how valuable they’ve been for my business. One of the main benefits is the targeted advice you get, even if you’re in a specialized niche like cosmetology. For example, at one of the conferences, I learned about effective ways to present beauty products online, focusing on the visual appeal that’s crucial for our industry. This insight helped me redesign my product pages, which led to a noticeable increase in conversions. So, if you’re serious about scaling your business and improving your digital strategy, I’d highly recommend attending an ecommerce conference. It’s an investment that pays off in both knowledge and networking.