Influencer marketing is when you partner with an influencer—someone who has a significant following on platforms like Instagram, YouTube, or TikTok—to promote your product or service. Since influencers have built trust with their followers, their endorsements can lead to increased brand awareness, higher traffic, and even sales. It’s especially beneficial if your audience aligns with the influencer’s niche. If you want to learn more about how to work with influencers and build successful campaigns, here’s a great article: .