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Email chaos when you run a two-sided marketplace
When we launched our marketplace, email felt like the easiest part. Just send order updates, right? But once buyers and sellers both became active, everything turned messy. Sellers missed payout emails, buyers didn’t see order confirmations, and support tickets started piling up. It wasn’t one big crash, just lots of small things breaking at once, which was honestly worse.
Posts: 17
Re: Email chaos when you run a two-sided marketplace
What helped us was stepping back and treating marketplace emails as their own system. Buyers, sellers, and admins all behave differently, and the emails should reflect that. Once we separated flows and tracking, things got way calmer. We ended up using a setup like this one:
It’s not about fancy marketing emails, but about making sure the right person gets the right message at the right moment. After that, missed updates almost disappeared. Support also stopped blaming “email issues” for everything, which was a nice bonus.
It’s not about fancy marketing emails, but about making sure the right person gets the right message at the right moment. After that, missed updates almost disappeared. Support also stopped blaming “email issues” for everything, which was a nice bonus.
Posts: 6
Re: Email chaos when you run a two-sided marketplace
Yeah, that sounds familiar. We had the same issue when our seller base grew. At first, all emails went through one basic setup, and it worked… until it didn’t. Different user roles need different timing and priorities, and mixing them together caused confusion. We realized emails aren’t just “notifications,” they’re part of how the marketplace actually functions.
Posts: 10
Re: Email chaos when you run a two-sided marketplace
That’s exactly the stage we’re at now. It’s funny how emails feel invisible until they break trust. A seller missing one important update can snowball into a much bigger problem. We’re slowly realizing that stable transactional emails are just as important as payments or search.
Posts: 17
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