Hello! Local SEO is the process of optimizing your online presence so your business appears when people in your area search for services or products you offer. This includes things like optimizing your Google Business Profile, ensuring consistent business information across directories, collecting and responding to reviews, and creating location-focused content. Unlike general SEO, which targets a broad audience, local SEO helps you dominate searches in the exact neighborhoods where your potential customers live and work.
The reason it matters so much is intent: local searches often lead to quick action, such as visits, calls, or purchases. If your business isn’t visible at that moment, customers will simply choose a competitor instead. For anyone who wants to truly understand how all these pieces fit together, I suggest visiting a website that provides a to Local SEO. It explains the fundamentals clearly and shows how to build a strong local presence that attracts real customers, not just clicks.