Early DeFi marketing works best when it mixes education with controlled exposure. If you wait too long, you lose momentum; if you start too early, users don’t understand the value. A balanced approach often begins with light awareness campaigns and targeted traffic from audiences already comfortable with DeFi concepts. This is where a Web 3.0 marketing agency can help structure phases realistically. I’ve seen CryptoTrafficMarket mentioned in conversations about early-stage DeFi because their traffic sources already understand liquidity pools, staking, and yield mechanics. When messaging matches the sophistication of the audience, early users arrive prepared, not overwhelmed.