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Have you ever tried to rank a website without full-fledged c

by SerhiiKovalski » Sat May 03, 2025 10:08 am

I once worked on a casino affiliate site that had a killer backlink profile but barely any content. Guess what? It tanked. No matter how many links we built, rankings plateaued. Google just didn’t buy it. Anyone else been through that?
Posts: 7

Re: Have you ever tried to rank a website without full-fledg

by YuriyHrynevsky » Sat May 03, 2025 10:19 am

Oh yeah, same story here. We had a sportsbook client with mostly category pages and thin descriptions — zero value beyond keywords. We tried optimizing titles and meta, but bounce rate was awful and time-on-site was embarrassing. Added long-form content and suddenly things clicked.
Posts: 2

Re: Have you ever tried to rank a website without full-fledg

by ViktorKoroviak » Sat May 03, 2025 10:22 am

Exactly. iGaming’s brutal when it comes to content gaps. You can’t just rank with flashy links or perfect tech SEO anymore. We tested content hubs vs isolated pages — hubs outranked every time. If you're stuck, read this:
https://seo4casino.agency/igaming-content/
It breaks down how to actually build structured content for gaming platforms.
Posts: 1

Re: Have you ever tried to rank a website without full-fledg

by YuriyHrynevsky » Sat May 03, 2025 10:26 am

Also, regulators are getting picky. Generic content doesn’t cut it — especially if you're aiming for tier 1 GEOs. Quality + relevance is the only combo that works now.
Posts: 2

Re: Have you ever tried to rank a website without full-fledg

by SerhiiKovalski » Sat May 03, 2025 10:29 am

Yeah, and it’s not just about writing fluff around keywords. You need intent-based stuff — game guides, betting rules, RTP explainers. Otherwise you’re just decorating an empty shell.
Posts: 7

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