If you already have experience, the next step is to work out how you estimate value. Many people stick to odds without questioning what they reflect. When it comes to sports stakes, I start to make more profits when I compare bookmaker odds with my own probability models. Study players' form, schedule fatigue, even the psychology of your opponents - small details can change the outcome. Also, don't underestimate niche markets. While most people chase Premier League matches, I've found a sweet spot in youth leagues and less popular events where odds are often softer.