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How often should professionals post on LinkedIn?
Some people say posting daily on LinkedIn is the best way to stay visible, while others claim that too much posting can reduce engagement. What’s the ideal frequency for someone who wants to grow their presence without spamming their connections?
Posts: 358
Re: How often should professionals post on LinkedIn?
The ideal posting frequency really depends on your goals and the type of audience you’re trying to reach. For most professionals, 2–3 times a week works best because it keeps your profile active without overwhelming your followers. Daily posting can help if your content is varied and valuable, but quality should never be sacrificed for volume. Engagement tends to drop if posts feel repetitive. To see a solid example of pacing content effectively, look here https://www.linkedin.com/feed/update/urn:li:activity:7361615334987993089. This illustrates how professionals plan their posting rhythm. It’s also helpful to mix formats—articles, polls, visuals—so your audience doesn’t get used to the same style. Experiment, track results, and adjust frequency until you find the sweet spot.
Posts: 165
Re: How often should professionals post on LinkedIn?
The ideal LinkedIn posting frequency balances consistency with quality. Posting 2–4 times per week is generally effective for staying visible without overwhelming your network. Overposting can lead to reduced engagement, while irregular posting may make your profile less discoverable. Scheduling a PSA Online Appointment with a social media strategist can help you create a personalized content calendar that aligns with your professional goals.
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