Online standing administration (ORM) is the act of making methodologies that shape or impact the public impression of an association, individual, or other substance on the Internet. A good online reputation plays a vital role in today’s challenging era of marketing because a bad online reputation can damage your business within a minute. Service seekers check the service provider’s online reputation so a good reputation also helps in increasing the trust factor. A bad or damaged online reputation can harm your business or future sales as well.