I think it helps to treat brand protection as several connected activities rather than one single task. Trademark registration is obviously important, but I’d also look at domain names, social media accounts, monitoring for misleading uses of the brand and keeping evidence of your legitimate use of the name and visual identity. It’s also worth having a basic process for dealing with impersonation, fake profiles or websites that could confuse customers. I recently read through this guide while reviewing our own approach, and it helped me organise the different areas instead of thinking only about trademarks. You don’t necessarily have to do everything at once; creating a priority list based on the markets and platforms most important to your business is a good starting point.