Is automation really that important? I just think that many businesses and the owners of these businesses did just fine without additional solutions, systems. All this comes at a cost, and is it worth it?

Business process automation is really important. And it doesn't matter what industry you work in. For example, a healthcare business also has large warehouses that need automation and warehouse logistics. I advise you to check site https://deusrobotics.com/industries/healthcare-industry/ and consider the various solutions of Deus Robotics. It's definitely worth the investment.