Packaging really plays a key role in brand perception and building customer trust. In my opinion, the first impression a product makes is largely dependent on its packaging. High-quality materials and elegant design can create a sense of premiumisation and attention to detail, which immediately inspires trust. For example, if we see a cosmetic product in beautiful and sturdy packaging, it can subconsciously tell us that the product itself is also of high quality. On the other hand, if the packaging looks cheap and poor quality, it can raise doubts about the reliability of the product itself. It is also important to note that packaging can tell a brand's story and values. Brands that use eco-friendly materials immediately demonstrate their commitment to the environment, which can inspire additional trust among nature-conscious consumers. I recently read a blog on this topic that discusses in detail how packaging affects brand perception and trust. I recommend checking it out: https://livewell.com/finance/the-power-of-packaging-how-to-stand-out-in-the-cosmetics-industry/. There are some interesting examples and strategies there that may be helpful.

I recently read the blog how to develop a branding strategy and decided to apply what I learned to improve the branding of my business. I started by analyzing the target audience and competitors, which allowed me to better understand their needs and desires. I then developed a unique value proposition and created a brand identity including a logo, color palette and fonts. This helped improve brand awareness and increase customer trust. The implementation of the strategy allowed us to increase customer loyalty and attract new ones.