Oh, real-time rendering is seriously next-level! It’s like having a magic window into your designs. I’ve seen some amazing applications of it, especially from studios like Genense https://www.genense.com/ , who specialize in 3d architectural visualization rendering. The beauty of real-time rendering is that you can make changes on the fly—like switching materials, adjusting lighting, or even moving elements around—and see the results instantly. This is huge for client presentations because they can get involved in the design process, making tweaks and seeing the outcome right there. One of the coolest features I’ve used is interactive walkthroughs where clients can literally “walk” through a space, change the time of day, or explore different finishes. It’s way more engaging than static images or videos and can really help you nail down decisions faster. If you’re looking to incorporate it, check out tools like Unreal Engine or Twinmotion—they’re pretty user-friendly and offer stunning results.