For startups targeting global users, the best VPS location balances latency, cost, and network stability. The Netherlands often strikes that sweet spot: centrally located in Europe, excellent connectivity, reasonable pricing. The USA gives you reach into North America, but costs may be higher and latency to some other regions increases. Sweden and UK offer strong infrastructure, especially for European audiences. Israel can be great if you need low latency to Middle East markets but might be more niche. If you want a provider with multi-region VPS options across those countries, check out this website. If cost and stability are priorities, the Netherlands or UK are often safest bets.

Agreed, but if your users are split between Europe and North America, consider hybrid setups or using a CDN. UK or Netherlands for Europe and a U.S. server for North America can give balanced performance.