If you're working in digital marketing, you’ve probably heard of banner blindness. It’s when users subconsciously ignore banner ads because they’ve become accustomed to them. This can severely impact ad effectiveness, making it harder to reach your audience. Banner blindness definition explains that this phenomenon occurs as users become desensitized to repetitive or irrelevant ads. To combat this, it's essential to design more engaging and personalized content. Creating ads that seamlessly integrate with the content, using less intrusive formats, and ensuring they are relevant to your audience’s interests can help reduce the chances of banner blindness and improve overall ad performance. Understanding this concept can really change the way we approach online advertising.