2 posts
• Page 1 of 1
Unlocking B2C Marketing Automation
Hey everyone,
I wanted to start a thread to dive into B2C marketing automation how it's evolving, what tools you're using, and how to actually drive real engagement (not just automate for the sake of it).
With personalization and data privacy becoming more critical than ever, the landscape seems to be shifting quickly. Whether you’re in e-commerce, retail, or digital services, automation seems essential but what’s working now in 2025?
I wanted to start a thread to dive into B2C marketing automation how it's evolving, what tools you're using, and how to actually drive real engagement (not just automate for the sake of it).
With personalization and data privacy becoming more critical than ever, the landscape seems to be shifting quickly. Whether you’re in e-commerce, retail, or digital services, automation seems essential but what’s working now in 2025?
Posts: 1
Re: Unlocking B2C Marketing Automation
Great topic B2C marketing automation has definitely moved beyond just scheduled emails. In 2025, I’m seeing more brands using AI-driven segmentation and real-time behavior triggers to personalize user journeys without being invasive. Tools like Klaviyo and ActiveCampaign are evolving fast, and compliance with data privacy laws is now baked into the setup rather than an afterthought.
If anyone’s been diving deep into this space and loves sharing insights, there are some great opportunities to write for us digital marketing platforms and contribute your expertise!
If anyone’s been diving deep into this space and loves sharing insights, there are some great opportunities to write for us digital marketing platforms and contribute your expertise!
Posts: 1
2 posts
• Page 1 of 1
