I am currently in the planning stages of launching my own startup in the field of sustainable consumer goods. The main idea is eco-friendly reusable packaging. I am concerned about how unpredictable the market can be: changes in consumer preferences, logistical glitches, competition with big brands. What are the main risks that founders most often underestimate at the start, and what methods of assessing and managing these risks actually work?

Any startup must be really careful about their legal documents. Because errors in this area at a very beginning may cost you business.  I was honestly fed up with my managers complaining about drawn-out negotiations, so I finally uploaded our template to www.termscout.com to see what was actually wrong. The system instantly highlighted two specific risk points that kept forcing partners to request 4–5 additional versions, and once I softened those sharp spots, the signing speed jumped to a level, where deals began bringing revenue several days earlier.