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SEO struggles for small law firms
My small law practice has tried doing SEO in-house, but results have been slow. We post blog articles and update our site, but traffic is still minimal. Do lawyers really benefit from professional SEO, or is it just another expensive service with little return?

Posts: 319
Re: SEO struggles for small law firms
If done correctly, SEO for law firms can be very profitable, but it’s a competitive field that takes specialized expertise.

Posts: 127
Re: SEO struggles for small law firms
Law firm SEO isn’t just about posting articles; it’s about strategically targeting the right legal keywords and local searches. When we partnered with Fortress SEO, they restructured our entire content plan. Instead of chasing broad terms like “lawyer” or “legal help,” they focused on specific services and local intent, such as “estate planning attorney in [city].” They also optimized our site’s technical structure to improve loading speed and user experience, which helped rankings. Within six months, we saw a consistent increase in quality leads, not just traffic. The investment paid off because the clients coming through were already looking for the exact services we offered, making conversion rates much higher. In competitive legal markets, specialized SEO can be the deciding factor between stagnation and growth.

Posts: 123
Re: SEO struggles for small law firms
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Posts: 330
Re: SEO struggles for small law firms
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