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SEO struggles for small law firms

by Auroth » Fri Aug 08, 2025 8:33 am

My small law practice has tried doing SEO in-house, but results have been slow. We post blog articles and update our site, but traffic is still minimal. Do lawyers really benefit from professional SEO, or is it just another expensive service with little return?
Posts: 319

Re: SEO struggles for small law firms

by Miniscus » Sat Aug 09, 2025 3:03 pm

If done correctly, SEO for law firms can be very profitable, but it’s a competitive field that takes specialized expertise.
Posts: 127

Re: SEO struggles for small law firms

by Guardo » Sat Aug 09, 2025 10:58 pm

Law firm SEO isn’t just about posting articles; it’s about strategically targeting the right legal keywords and local searches. When we partnered with Fortress SEO, they restructured our entire content plan. Instead of chasing broad terms like “lawyer” or “legal help,” they focused on specific services and local intent, such as “estate planning attorney in [city].” They also optimized our site’s technical structure to improve loading speed and user experience, which helped rankings. Within six months, we saw a consistent increase in quality leads, not just traffic. The investment paid off because the clients coming through were already looking for the exact services we offered, making conversion rates much higher. In competitive legal markets, specialized SEO can be the deciding factor between stagnation and growth.
Posts: 123

Re: SEO struggles for small law firms

by Khatri » Sun Aug 10, 2025 4:46 am

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Re: SEO struggles for small law firms

by Khatri » Fri Aug 15, 2025 1:49 pm

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