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Balancing Engagement and Revenue

by saramartinnn » Thu Aug 14, 2025 9:05 am

As Block Blast moves forward, the challenge for its developers, Hungry Studio, will be to strike a better balance between generating revenue through ads and maintaining a positive user experience. While ads are a common monetization model for free-to-play games, the current implementation appears to be a major source of player dissatisfaction.

Potential avenues for improvement could include:
- Reduced Ad Frequency: A more thoughtful placement and reduced number of ads could significantly improve player retention and satisfaction.
- Shorter or Skippable Ads: Offering shorter ad formats or providing options to skip after a few seconds would be a welcome change.
- Premium Ad-Free Option: Implementing a one-time purchase or a subscription model to remove ads entirely, a common practice in mobile gaming, would appeal to dedicated players willing to pay for an uninterrupted experience.
- More Engaging In-App Purchases: Beyond simple ad removal, offering cosmetic customizations, unique block sets, or new, truly innovative game modes through in-app purchases could diversify revenue streams and enhance player engagement.
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