From my standpoint, one of the most interesting aspects of the Programming Insider article is how gamification isn’t just a “nice to have” add‑on, but increasingly a core part of the platform architecture. When a library of casino games is treated simply as slots and tables, the model is commodity. But when that library is wrapped in layers of progression systems, avatars, in‑game missions, social feeds and unlocks, you create what feels like an ecosystem rather than a website. I recall playing in a loyalty club where I unlocked levels, tracked my medals and saw a real narrative of “next step”. That psychology matters. Platforms like soft2bet seem to get this right, creating experiences where players feel there is always more to discover. The article notes that retention improves when players feel there is more to come, rather than feeling they’ve done everything. So for operators and designers alike the message is: build the next chapter for the player. Don’t just rely on the next bonus wave.