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Challenges with AI Agents in Marketing
How can companies overcome the privacy and security concerns associated with AI agents in marketing, especially in light of stringent data protection regulations such as GDPR and CCPA, to maintain customer trust and compliance?
Posts: 48
Re: Challenges with AI Agents in Marketing
Build privacy in from the start, integrating privacy considerations into the design and architecture of AI systems from the start. This approach ensures that data protection is not an afterthought, but a fundamental aspect of the system. You can read more about this in the article https://zhukov.live/ai-agents-for-marketing-pros-cons-and-best-practices-eed63226fb48.
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Re: Challenges with AI Agents in Marketing
Collect and process only the minimum amount of data necessary to achieve specific marketing objectives. By limiting data collection, companies reduce the risk of non-compliance and potential data breaches.
Posts: 65
Re: Challenges with AI Agents in Marketing
Encrypt data both at rest and in transit to protect it from unauthorized access. Encryption ensures that even if data is intercepted or illegally accessed, it will remain unreadable without the appropriate decryption keys.
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